Current renaming rule of debian/scylla-* files is buggy, it fails to
install some .service files when custom product name specified.
Introduce regex based rewriting instead of adhoc renaming, and fixed
wrong renaming rule.
Fixes scylladb/scylla#8113
Closes#158
* github.com:scylladb/scylla-jmx:
dist/debian: fix renaming debian/scylla-* files rule
dist/debian: sync packaging script with scylla main repo